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Mason P. Ashe

MASON P. ASHE is a veteran sports and entertainment attorney, talent manager, and educator. 

Ashe discovered early that he was a leader, enjoyed helping people, and loved sports and the performing arts.  So, with the encouragement of his loving parents, he accepted leadership roles throughout high school and college while participating in sports like basketball, performing in school musicals, and performing as lead guitarist in jazz combos.  Fortunately, he was equally focused on his academics, and ultimately capitalized on his thirst for knowledge and burning desire to protect the constitutional and contractual rights of individuals in society gifted with uniquely marketable talents.

Tottenville High School, Senior Musical - Pippin, 1981

Delta Bop at Hamilton College Pub, 1983

For over 25 years, Ashe has structured and negotiated deals related to athlete and entertainer engagement, executive compensation, digital content licensing, and many other agreements associated with the scouting, marketing, management, employment, and commercialization of talent in the sports and entertainment industries.

Before re-launching ASEC in March 2013, Ashe was most recently a Partner in one of the nation's largest labor and employment law firms, where he provided advice and counsel on employment law and regulatory compliance issues, and helped clients prevent employment litigation through management and staff training on judicial and legislative developments, and industry trends like use of social media in the workplace.

Ashe offers his clients a reservoir of practical experience acquired from a variety of business and legal platforms over the past twenty-five years.  He was Of Counsel at a full-service boutique law firm in Baltimore, MD (2009-2011); founder and President of ASEC (2004-2009); co-founder, COO, and General Counsel of Strickland & Ashe Management Consulting LLC (1997-2004); and a Vice President in the Team Sports Division at International Management Group (“IMG”) (1993-1997) – the world's largest sports agency, where he learned global sports management from industry pioneer and arguably the most successful sports agent in history -- the late Mark McCormack.  At IMG, he also absorbed invaluable lessons about integrity, preparation, talent evaluation, fiscal responsibility, networking, and fearless negotiating while working with super agents Peter Johnson, Tom Condon and Bill Strickland -- the best in the business.  

Ashe's early years in the talent business after law school were most significantly influenced by the encouragement of his extraordinary wife; incredible mentors such as North Carolina trial attorneys Michael Grace and Jeffrey Howard; and believe it or not, haircare industry titan and self-made multi-millionaire Joe Dudley, who persuaded Mr. Ashe to read and adopt the tenets of "Think and Grow Rich" by Napoleon Hill.

Throughout the years, he has counseled a wide variety of companies (both publicly traded and privately held), non-profit organizations, and extraordinary individuals.  This diverse group has included elite athletes (in the NBA, NFL, WNBA, rugby, track & field, ice skating, tennis, golf, and international basketball leagues), award-winning entertainers (such as actors, authors, bands, vocalists, comedians, and magicians), media personalities (such as news and sports anchors), television networks, sports franchises, charitable organizations, colleges, coaches, event promoters, wealth managers, sports and talent agencies, celebrity chefs, restaurant owners, producers of TV and web-based reality shows, as well as a few pioneers of social networking and New Media platforms changing the way digital content is created, published, distributed, and consumed. 

Ashe’s career highlights include:

  *     Authoring a nationally published article (click on picture): 


  *     Developing and teaching business and legal curricula designed for owners, senior management, full and part-time staff, and consultants who protect, manage, and exploit talent in the sports and entertainment industries;
  *     Negotiating employment and marketing agreements for professional athletes drafted in the first round of the NBA, WNBA, and NFL; 

  *     Negotiating employment, product endorsement, and personal appearance agreements for professional athletes who were starters, All-Stars, and won championships in the NBA, WNBA, and NFL;
  *     Representing un-drafted players who became starters or played many years in the NBA and NFL; 
  *     Negotiating one of the largest team contract extensions for a quarterback and linebacker in NFL history;

  *     Producing, promoting, and coordinating showcases and concerts, and negotiating complex engagement and sponsorship agreements on behalf of corporations, concert promoters, recording artists, television and radio personalities, sportscasters, news anchors, comedians, motivational speakers, and other celebrities;

  *     Producing and managing the development, licensing, acquisition, and distribution of music, video, and film recordings on behalf of the owners, creators, and various other parties associated with the commercial exploitation of such intellectual property;

  *     Protecting the intellectual property rights of novelists, journalists, screenwriters, producers, directors, and thespians; 

  *    Co-producing an unprecedented figure skating musical revue that highlighted the evolution of African-American music and featured a cast of African-American ice skaters and ice dancers between the ages of 16 and 40; and 
  *     Being listed twice by Sports Illustrated magazine as one of the “101 Most Influential Minorities in Sports,” and

  *     Receiving the Sports Lawyer of the Year Award at the National Bar Association 90th Annual Conference in Los Angeles, July 2015.

Ashe teaches sports law during the fall semester as an Adjunct Lecturer at The Wharton School, University of Pennsylvania; and returned to teach sports law course during the spring semester at the Howard University School of Law in 2016. He has previously taught sports law at Florida A&M University College of Law (Spring 2015), Howard University School of Law (Spring 2012 and 2013), Georgetown University Law Center (Summer 2013), and at the DeVos Sport Business Management Graduate Program at the University of Central Florida (2004-2009).  

During the summer of 2016, Ashe agreed to design, lecture, and manage as the Academic Director for a week long 12-hour per day global sports management, marketing, and law course for 137 high school students from the U.S. and around the world that was a huge success at the Georgetown University Summer Sports Industry Management Institute thanks to his extraordinarily talented Associate AD, staff of Institute Assistants, guest speakers, and supportive Georgetown University School of Continuing Studies executive leadership. He is also a frequent guest speaker and panelist at symposiums on trending topics related to sports law hosted by bar associations, colleges, and law schools.

Ashe earned a BA degree in Psychology from Hamilton College, and a Juris Doctor degree from the State University of New York at Buffalo Law School.  He also successfully completed The Procter & Gamble Distributing Company - Executive Sales Management Training Program before attending law school.

Whenever possible, Ashe enjoys spending time with his family, cooking, listening to live jazz, sampling local cuisines, playing golf with friends, and supporting his alma mater, law school, and organizations that enable youth to participate in sports and the performing arts.